With a proven track record in strategic marketing and a commitment to building dynamic, high-performing teams, I bring the expertise and creative edge needed to elevate your brand.
BI WORLDWIDE | MINNEAPOLIS, MN
SENIOR CREATIVE DIRECTOR COMMUNICATIONS
HeMISPHERE COMPANIES | MINNEAPOLIS, MN
DIRECTOR MARKETING & CREATIVE SERVICES
UNICOM MANAGEMENT | MINNEAPOLIS, MN
MARKETING DIRECTOR
EVINE LIVE | MINNEAPOLIS, MN
ART DIRECTOR
Led development of strategic, creative communication campaigns and technology solutions grounded in behavioral economics to drive engagement and impact. Collaborated with creative teams to transform innovative ideas into actionable project plans, crafting campaign concepts that resonate with target audiences. Proactively researched emerging technologies and formulated strategies for seamless integration into campaigns, enhancing reach and effectiveness. Leveraged data analysis to assess campaign performance and optimize outcomes. Presented and refined creative concepts based on client feedback to ensure alignment with objectives and maximize client satisfaction.
Built and led an in-house creative team and established the operating budget for the firm's investments in international gaming, hospitality, and education sectors. Partnered with advertising agencies and external consultants to craft strategic marketing plans, and engaged with vendors to evaluate offerings, negotiate pricing, and secure optimal services. Spearheaded funding initiatives for innovative marketing programs. Acted as a key liaison between internal teams and agencies to align branding, design, and promotional strategies. Directed product development, marketing, and launch processes, creating compelling positioning and messaging to enhance market differentiation and increase brand visibility.
Crafted and implemented comprehensive marketing strategies and calendars for new brands and business ventures, reporting directly to the CEO. Led a cross-functional team of designers, developers, and contractors, overseeing all aspects of budgeting, forecasting, and production for a portfolio with annual revenues of $5 million. Directed media buying efforts in collaboration with agency partners to maximize reach and ROI. Spearheaded the digital transformation of marketing materials across the portfolio, enhancing efficiency and brand consistency.
Directed photo and video teams in developing and executing weekly, monthly, and seasonal fashion concepts from ideation to completion. Managed talent acquisition from local and national agencies and collaborated with high-profile celebrity accounts on fashion label launches. Supported and guided graphic designers and copywriters, fostering a collaborative creative environment. Created event logos and style guides, ensuring brand consistency across all visuals. Oversaw photo retouching and video editing workflows, streamlining distribution across channels. Served as a critical liaison between fashion merchandising teams, the VP of Creative, and the broader creative department to align on strategic objectives.